Published By Martin Aranovitch

You’re probably already running a PPC ads search campaign, but are you on the Google content network as well? If you aren’t, then, why not?  You may be missing out on an incredible opportunity to expand your reach to customers around the world exponentially that you currently aren’t accessing using search ...

What is Google Site Placement Targeting?

Google recently introduced a new feature for advertisers called site placement targeting. Placements, like keywords, are a way to help you determine where ads can appear. Placement targeting lets AdWords advertisers choose individual spots in the Google content network where you'd like to see your ads displayed.

According to Google, a placement might be an entire website, a subset of a site, or an ad position on another product like a video or an RSS feed. For instance, if you're selling dog accessories and you want your ad to appear on a particular pet-related website or blog, or only on the family pages of a news website, placement targeting can help you identify and handpick those sites.

Getting Effective Google Site Placement Targeting With The Help Of Google Analytics

Google’s AdWords network is the biggest online PPC ad networks in the world. Millions of users everyday around the globe are being exposed to ads from Google.  How many of those are your ads, and how many out of those millions of people and thousands of potential customers are seeing them?

You’re probably already running a PPC ads search campaign, but are you on the Google content network as well? If you aren’t, then, why not?  You may be missing out on an incredible opportunity to expand your reach to customers around the world exponentially that you currently aren’t accessing using search. 

Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.

There are thousands of web sites related to your products and services to choose from on the content network. With Google Site Placement Targeting, you can choose the sites where you want your ads to appear.  It can be overwhelming when you’re first trying to figure out how to set up your advertising campaign. There are several ways you can run your content campaign in order to optimize your results.

But how do you choose which sites to advertise on? Google Analytics has a great tool to help you figure out just that.  It’s the Google Placement Tool, and it’s a great way to get an ultra-targeted campaign.

Using the referring sites report in Google Analytics, you can see all of the sites that sent visitors to your site. These are usually people who are writing about your site, such as the press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you’re able to run advertisements on them.

So … why not run your content network ads on these sites? They’ve already proven to have an audience interested in your product or service.  This is a “no brainer” way to get access to a highly targeted audience without any additional cost.

To do this, you will have to use Google’s Placement Tool.  Here’s how:

1. Start by importing the list of referring sites into your AdWords campaign.
2. Export the referring sites list into a .csv file.
3. Next, copy the list of sites, and then paste it into a placement targeted campaign that you’ve already set up in AdWords.

That’s all you need to do to start running a highly-targeted campaign on sites that are already talking about you.  Since it only takes about 5 minutes to do, there’s no reason why you shouldn’t use placement targeting to maximize your PPC advertising results. 

*** Hot Tip ***

Another way to maximize your content network campaign is by using AdWords Digger. 

AdWordsDigger is a FREE tool that will save you a ton of time, by helping you find dozens (if not hundreds) of targeted sites that you can advertise on.

Finding targeted sites with AdWords Digger is as easy as typing a keyword or two into the software and hitting “go”.  It will then search and rank sites based on your criteria. All you do then is select the sites you want and import these into your AdWords placement targeting list. 

To download a FULL version copy of AdWordsDigger, go here: http://www.adwordsdigger.com

I hope you have found this article useful and I wish you great success online with site placement targeting.

About:

Martin Aranovitch is a successful SME (small to medium enterprise) business coach, sales trainer and web business entrepreneur. Visit his site www.SocialBusinessWeb.com  to download a FREE report on How To Profit With Your Own Social Networking Site .

Source: http://www.portalfeederpro.com

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