Dominating Your Niche With Pay-Per-Click Marketing - A Review Of PPCKahuna

Published By Martin Aranovitch

In this article I provide a comprehensive review of each step of the PPCKahuna 14-day "PPC Affiliate Marketing Domination Training System" program, which shows using 'step-by-step' training videos how to dominate any niche market online using cutting edge Pay-Per-Click advertising tools and strategies ...

In my comprehensive review of Portal Feeder, I mention that, despite having been a paid member since Portal Feeder first launched in 2005, there is so much on offer in terms of custom software, tools, training and resources for helping web business builders dominate their niche, that I hadn't had time to get acquainted with some of the more exciting new things Portal Feeder recently introduced to its members.

One of those areas has been the tools, training and software Portal Feeder provides members with for affiliate marketing or web business promotion using Pay-Per-Click advertising, such as Google AdWords™.

So, I decided to go through one of their PPC training programs and review it for you.

After logging into my member's area, I scrolled down the menu to a section called PF Power Tools and noticed an entry named PPC Kahuna Tools And Training.

PPC Kahuna  is a powerful PPC tool that Portal Feeder sells as a separate product, but Portal Feeder members have access to it for free (as they do with everything else that the owners of Portal Feeder develop and release for the Internet Marketing community).

Before I continue, have a look at the video below to see what PPCKahuna is all about ...

Click Here to check Out PPC Kahuna for Yourself!

Clicking on the link, I was taken to a section entitled "PPCKahuna Training - Dominate with PPCKahuna in 14 Days!".

I like the idea of achieving niche market domination using Pay-Per-Click strategies in only 14 days, don't you?

Here is the outline of the PPC Kahuna 14-day Affiliate Marketing Domination Training program:

• Day 1: Finding a Product on ClickBank & Digging for Keywords
• Day 2: Keyword Filtering & Focusing
• Day 3: Getting Your Domain & Blog Set Up Right!
• Day 4: Structure Your Blog For a High Quality Score
• Day 5: Promote Your Site to Get Indexed (Quality Score Booster)
• Day 6: Landing Page Investigating
• Day 7: Create Your First Draft Landing Page
• Day 8: Install [Secret Software #1], [Secret Software #2] & AdWords Editor
• Day 9: Finding the "Golden" Keywords and Ad Copy
• Day 10: Going Live with Your Campaign
• Day 11: Optimizing Your Campaign
• Day 12: Optimizing Your Campaign (Part 2)
• Day 13: Set Up Permanent Landing Page with Google's Website Optimizer & Continue Optimizing Your Campaign
• Day 14: Maintenance, Growth and Continued Optimization

Now, before I go ahead and review each of the training components, I should point out that this particular training program is aimed at helping members take their pay-per-click and affiliate marketing skills to the next level in order to squeeze maximum profits from their campaigns and help them quickly avoid losing money on unprofitable keywords, ads and campaigns. It assumes, therefore, that you are already familiar with some of the basics of pay-per-click marketing, such as setting up a Google AdWords account, how to write Google ads, etc.

Having said that, the first thing I really liked about the course was the layout of the training program. As always with Portal Feeder, the training is very well laid out and simple to follow.

As an experienced business trainer and business systems developer myself, I appreciate seeing well-planned training programs. Jason Katzenback, one of the owners of Portal Feeder and the person in charge of member training and development, has obviously put a great deal of thought into preparing this video training program and all of the supporting documentation that accompany each of the videos.

The PPC Kahuna Domination Training System section is divided into 3 areas:

1. Tools
2. Training
3. Downloads

Let's start with the downloads section first.

Downloads Section

The downloads section contains all the powerful and exclusive software applications that members need to download to their hard drives described in the training program. I have used all of the tools and found them to be extremely time-saving as well, reducing hours and even days of work to just a few minutes.

Tools Section

The tools section contains over a dozen great tools that are completely hosted on the Portal Feeder servers. These tools include powerful software scripts that help to significantly speed up the process of creating and organizing adwords campaigns, as well as tools that help to optimize campaigns, ensure your landing pages will score highly on Google's quality score ratings, and track your performance and results.

These tools include:

• Keyword Manipulator
• Long Tail Generator
• Keyword Phrase Builder
• ROI Tracker
• ClickBank Search & Trends
• Disclaimer, Privacy & TOU Creator
• ...and more!

Training Section

The training section is broken down not only into the "14 days" that I listed earlier, but some of those days split further into tutorials that are designed specifically for building web sites following either SEO optimization techniques, or "power PPC" strategies (e.g. creating multiple dynamic landing pages targeted for each keyword you are bidding on).

Each section of the training program contains a PDF checklist that flowcharts the processes covered in the video tutorials, a list of action items to complete and links to all the resources mentioned in the videos. If you print out each of these PDFs and add them to a binder, you will have instantly created a "step-by-step" operations manual for your PPC activities, taking you from initial research, to creation, management and optimization of each new campaign you set up.

Day 1: Finding Products To Promote As An Affiliate & Digging for Keywords

(Video 1: 16 mins, Video 2: 17 mins)

Day 1 has two training videos. In the first video, we learn how to research potentially profitable topics and products to promote as an affiliate, so that we don't waste time creating PPC affiliate marketing campaigns for products that have very little hope of making us money. Video 1 covers all of the criteria for filtering out the likely "losers" and for creating a short list of potential "winners".

In video 2, we are shown several little known, but very powerful free resources that will save us a lot of time during the research phase and how to create our initial keyword list for PPC marketing.

Day 2: Keyword Filtering & Focusing

(Video: 16 mins)

In Day 2, we are shown not just how to build a keyword list, but how to create a targeted list of keywords and keywords phrases that will provide you with the best possible chance of attracting targeted buyers for whatever product you are promoting.

The video tutorial also explains how to use tools such as Google's own free keyword research tools, as well as the powerful custom software programs that are available to PPC Kahuna or Portal Feeder  members only.

Day 3: Getting Your Domain & Blog Set Up Right!

(Video: 17:27 mins)

In Day 3 we are shown an efficient strategy for setting up a quality site on a targeted domain name in such a way that, once you dominate your niche market with PPC traffic, you can easily expand your campaign into SEO (Search Engine Optimized) traffic, which is essentially FREE traffic, and significantly boost your earnings online without added costs.

The training video shows which settings and essential plugins the site needs to get indexed very quickly in the search engines, and a really neat trick for finding laser-targeted keyword rich domain names that are available for the niche you are targeting.

Day 4: How To Structure Your Blog For A High Quality Score

(Video: 15:52 mins)

In Day 4 we continue the process of optimizing our site for ensuring a higher quality score from Google.

This is important for getting lower CPC (Costs Per Click) in our PPC campaigns, and the video tutorial shows exactly how to set everything up correctly.

Day 5: Promote Your Site to Get Indexed (Quality Score Booster)

(Video: 5:28 mins)

In Day 5 training, we learn how to get our sites indexed quickly in the search engines.

The accompanying PDF contains a list of valuable resources for getting indexed fast and the video training tutorial shows the exact process and action steps for achieving this.

Day 6: Landing Page Investigating

(Video: 14:20 mins)

In Day 6 training, we are taught how to research landing pages, to ensure that you will not only create a high quality targeted landing page for your ad visitors, but also outbeat your competitors.

This video also shows you how to avoid some of the more common mistakes made when creating landing pages.

Day 7: Create Your First Draft Landing Page

(Video: 6:46 mins)

In Day 7 training, we begin to build our first draft landing page, focusing on applying all of the knowledge gained in the previous training, and ensuring that our landing page meets all of the criteria for maximizing conversions, improving quality score and reducing costs-per-click.

Day 8: Install [Secret Software #1], [Secret Software #2] & AdWords Editor

(Video: Video 1 = 9:27 mins, Video 2 = 20:34 mins, Video 3 = 1:44 mins)

This video describes how to install and use two very powerful software tools that can literally save hundreds of hours of work setting up, managing and tracking PPC campaigns.

The first "secret" tool can be downloaded by anyone from the internet for free, but the second one is available only to PPC Kahuna and Portal Feeder members. The third tool, AdWords Editor, is provided for free by Google.

A great bonus for Portal Feeder members is that one of the Portal Feeder mentors who has a proven track record of success when it comes to making money online using PPC affiliate marketing strategies, has created a special training video for members that shows not just how to use the tool (you can get training tutorials for AdWords Editor directly from Google), but his "inside" secrets for using AdWords Editor to get an affiliate marketing campaign up and running in minutes.

Day 9: Finding the "Golden" Keywords and Ad Copy

(Video: 12:08 mins)

In Day 9, we begin learning to use the extremely powerful PPC Kahuna software to uncover all of your competitor's winning ads and keywords. In this step, we learn how to save a lot of money on researching and testing ads and keywords, by letting our competitors do all of the hard work of uncovering the "golden" keywords and ad copy, which the PPC Kahuna tool then simply hands over to you, so we can launch a campaign using keywords and ads that are already proven to convert.

Although this strategy may seem a little "brutal" to some, this training course is about "dominating" your niche, and so it is delivering on its promise. As Jason points out in the videos, the great thing about knowing which ads are working for other people is that you can then improve on the ad itself and get even better conversions.

Another important point I would like to make here is that there are now a host of other software tools out there designed to "spy" on competitors PPC keywords and ads. If you ignore this fact and try to make money online as an affiliate PPC marketer, then you will be the one who is funding all of the research and doing all of the hard work that will benefit those who will not hesitate to appropriate themselves of your efforts.

Something I really like about the entire PPC Kahuna strategy, is that our affiliate PPC campaigns cannot be easily swiped by others, mainly because a lot more effort has gone into areas that most of our competitors are not going to bother with, such as setting up campaigns to run on our own domain names, using custom tools for creating dynamic landing pages and improving on our results.

The end result, therefore, is that I can see a lot of "lazy affiliates" being eliminated from profitable markets, and bigger opportunities going for those who do things in a more professional way, which benefits both you, the visitor looking for a particular product or service online, and the company whose products you are promoting.

Day 10: Going Live With Your PPC Campaign

(Video 1: 18:47 mins, Video 2: 12:15 mins)

This is where things start to get really exciting. In this tutorial we focus on building our campaign and finally making it go live. We learn from Jason K. how to develop the correct mindset for "going live" and what emotional traps to avoid once we start playing the game with "real money", then he shows us in the videos how to set up an initial landing page with tracking codes so that we can monitor which of our keywords are profitable (i.e. result in sales), and which are unprofitable and how to launch the campaign properly.

Anyone who has tried unsuccessfully to run a PPC campaign in the past will really appreciate this step, as it becomes obvious when you see the videos, how far ahead of the competition you will be the moment you launch your campaign if you apply everything shown in the training so far.

Day 11: Optimizing Your Campaign

(Video: 16:46 mins)

In Day 11 we learn how to start optimizing our live campaign to ensure we get the best return on investment possible. I have personally experienced a lot of disappointment running unprofitable affiliate PPC marketing campaigns in the past, and so this part of the training really excited me for two reasons.

The first reason, was that the training shows how to set up all the tracking tools you will need to know exactly what is working and what is not working in your PPC campaigns and thus help to significantly eliminate all of the costly guesswork (it has cost me thousands of dollars to learn that you can't afford to guess where your clicks are coming from in a PPC campaign!).

The second reason, is that we are given an exact formula for optimizing our PPC campaigns. The formula is very simple to follow, makes complete sense once you understand it, and allows us to manage all of our campaigns in just a few minutes a day.

Day 12: Optimizing Your Campaign (Part 2)

(Video: 18 mins)

In this video we learn how to further optimize our campaigns. Using our secret tracking tool, we learn how to quickly identify and remove unprofitable keywords and how to dramatically expand and laser target our profit opportunities, using a combination of little known advanced strategies that Jason shares with viewers and some of the power tools available to members.

Day 13: Setting Up A Permanent Landing Page with Google's Website Optimizer & Continue Optimizing Your Campaign

(Video: 22:23 mins)

This is an exceptionally exciting tutorial, as we learn how to take a promising campaign and set it up in a way that allows us to specifically control and test all aspects of our campaign and optimize it for maximum conversions PER individual keyword (in other words, every keyword or keyword phrase that we have identified as being profitable will be associated with a custom landing page that is laser targeted for that specific keyword, while every aspect of the campaign is set up in such a way as to allow us to measure and test every aspect to see if we can improve results even further).

To do this manually would be almost impossible. However, using a combination of the "secret" software tools we were introduced to on Day 8, with custom scripts from portal Feeder and tracking scripts from Google Adwords tools, plus Jason's 'step-by-step' video instructions on how to set up everything so that it all works seamlessly together, it is completely doable for anyone with basic skills like cutting and pasting html code and uploading files via FTP to their server.

In my opinion, this is the step where it will dawn on members watching the videos why this training is described as learning how to "dominate" your niche market using PPC advertising. The information laid out in this training is so cutting edge and the tools used to give members an advantage over others are so powerful and will leverage so much of your efforts, that you will have very few competitors in whatever market you decide to apply this knowledge to.

I am now totally convinced that Pay-Per-Click Niche Domination is possible, and we still have one more training video to go through.

Day 14: Maintenance, Growth and Continued Optimization

(Video: 13 mins)

In Day 14, the training covers long-term maintenance and optimizing of our PPC campaigns. The video tutorial explains the process for continually improving on your campaign's performance, split testing ads, adding new keywords, and expanding into new opportunities once you have identified a winning (i.e. profitable) campaign.

In Conclusion ...

After working through the entire "PPCKahuna Training - Dominate with PPCKahuna in 14 Days!" program, reviewing over 4 hours of information-packed training videos and going over all of the training documentation twice before writing this conclusion section, I have no doubt that PPC Kahuna is an absolutely solid and powerful program for creating long-term wealth online.

If you skipped watching the video of PPCKahuna above, then here it is again ...

Click Here to check Out PPC Kahuna for Yourself!

Although the first PPC campaign I set up using PPCKahuna is not yet profitable, it is bringing in new sales of the product I targeted and I'm excited to see that I can at last identify exactly which keywords and ads are responsible for generating those sales. Even if I decide to discontinue running this campaign in the future, I will still use the valuable data generated from my PPC campaign results to improve the SEO of the site where I am promoting this product and hopefully increase my product sales at no additional cost.

If you are currently researching the viability of making money online either as an affiliate PPC marketer, or as a web business builder, then I suggest you seriously consider investing into PPCKahuna. It is an affordable and complete system for creating profitable PPC campaigns and for immediately increasing your online revenue.

While setting up a profitable PPC campaign does require an initial budget for researching and testing what works and what doesn't, without the competitive intelligence, training and time-saving tools of products like PPCKahuna, I seriously doubt that anyone considering entering the affiliate PPC marketing arena nowadays would actually survive and profit.

I hope my review has helped you in your research into PPC advertising or affiliate marketing. For more information about PPC Kahuna, go here: PPCKahuna

Note: If the doors to PPCKahuna are currently closed when you visit the site, make sure you get on their priority notification list, so you can be the first to know when the doors reopen.

 

About:

Martin Aranovitch is a successful SME (small to medium enterprise) business coach, sales trainer and web business entrepreneur. Visit his site www.SocialBusinessWeb.com  to download a FREE report on How To Profit With Your Own Social Networking Site .

Source: http://www.portalfeederpro.com

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