How To Get A Great PPC Landing Page Quality Score
Before we discuss how Google’s Quality Score affects your landing page (i.e. the destination page you are sending visitors to after they click on your PPC ads), let’s take a brief look at the concept of "Quality Score" itself:
First of all, you need to understand that Google’s Quality Score is still something of an enigma, even to PPC advertising experts and Internet Marketing gurus. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.
The function of Google’s Quality Score metric is to make less-relevant advertisers with more money to spend on advertising than advertisers with more relevant ads PAY MORE to take over an ad space where they really shouldn’t be advertising, or perhaps where they really just don’t belong. QS is not a perfect solution to this problem, but this is why it was developed.
Quality Score is used in several different ways, including influencing your keywords’ actual cost per clicks (CPCs) and estimating the first page bids that you see in your Google Adwords™ account. It is also used to partly determine if your keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is eligible, to determine how high your ad will rank.
Quality score isn’t just a new gimmick for the search engines. Search engines want to provide users with a good search experience and the kind of trust that builds long-term loyalty. Quality score doesn’t maximize short term profits – it a move to maximize long term revenue. Google thinks of searchers as their users.
Quality Score, therefore, helps to ensure that only the most relevant ads will appear to Google users on Google Search and the Google Network. It is important to remember that the Google Adwords™ system will work best for everybody (i.e. advertisers, users, publishers, and also Google itself), when the ads being displayed match your users’ needs as closely as possible. Quality score, therefore, affects your keywords minimum CPC (Cost-Per-Click) and their position in the search results. It can also influence whether or not your ad even shows up.
Landing Page Quality Score
The point of the landing page quality score is to penalize advertisers who don’t provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the cost of their minimum CPC.
More importantly, if you are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for your ads and a lower CPC.
So, how do you get a better landing page quality score?
This article continues here: How To Get A Great Landing Page Quality Score
By Portal Feeder Pro
