Category — Online Advertising

Before we discuss how Google’s Quality Score affects your landing page (i.e. the destination page you are sending visitors to after they click on your PPC ads), let’s take a brief look at the concept of "Quality Score" itself:

First of all, you need to understand that Google’s Quality Score is still something of an enigma, even to PPC advertising experts and Internet Marketing gurus. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.

The function of Google’s Quality Score metric is to make less-relevant advertisers with more money to spend on advertising than advertisers with more relevant ads PAY MORE to take over an ad space where they really shouldn’t be advertising, or perhaps where they really just don’t belong. QS is not a perfect solution to this problem, but this is why it was developed.

Quality Score is used in several different ways, including influencing your keywords’ actual cost per clicks (CPCs) and estimating the first page bids that you see in your Google Adwords™ account. It is also used to partly determine if your keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is eligible, to determine how high your ad will rank.

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One of the most common overlooked areas of setting up a pay-per-click advertising campaign where mistakes are made, is not in the keywords, or ads themselves, but in the PPC campaign landing pages …

Pay-Per-Click Advertising (PPC) is still fairly new, but if you want to make money online, then you will need to get yourself up to speed fast. Keep in mind, however, that because this advertising method is relatively new, many online business owners make some relatively costly mistakes when developing their PPC campaign.

One of the most common overlooked areas of setting up a pay-per-click advertising campaign where mistakes are made, is not in the keywords, or ads themselves, but in the ppc campaign landing pages.

Landing pages have been around since the birth of the Internet. People have used them for collecting your name and email address and for selling you something. A landing page is simply the page you are sending your visitors to after they click on your ad.

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