Published By Martin Aranovitch

One of the most common overlooked areas of setting up a pay-per-click advertising campaign where mistakes are made, is not in the keywords, or ads themselves, but in the PPC campaign landing pages ...

Pay-Per-Click Advertising (PPC) is still fairly new, but if you want to make money online, then you will need to get yourself up to speed fast. Keep in mind, however, that because this advertising method is relatively new, many online business owners make some relatively costly mistakes when developing their PPC campaign.

One of the most common overlooked areas of setting up a pay-per-click advertising campaign where mistakes are made, is not in the keywords, or ads themselves, but in the ppc campaign landing pages.

Landing pages have been around since the birth of the Internet. People have used them for collecting your name and email address and for selling you something. A landing page is simply the page you are sending your visitors to after they click on your ad.

Let’s take a look, then, at the 7 most common pay-per-click landing page mistakes:

Let’s say you’ve set up your PPC campaign and it’s now live and running. You’ve gotten someone to click on your pay-per-click ad.  The hard work is done, and reeling in the sale should be easy, right? 

Not if you’ve made the common landing page mistakes shown below:

PPC Landing Page Mistake#1 - You’re using your homepage as the landing page

You’ve written a compelling pay-per-click ad for your offer that convinced someone to click on the link and it takes them to … your home page?  Now, your visitors are expected to search thorugh a maze of pages to find the product they were interested in when they clicked on your ad. 

Instead, make sure that your potential customers are being sent to a landing page which will take them exactly where you want them to be – where it is easiest to convert them into a sale.

PPC Landing Page Mistake#2 - You don’t have a converting landing page

You have a landing page, but it is so generic that is might as well be your homepage.  For every different product you’re promoting, there should be a different landing page to direct them towards the sale.  They clicked on the link because they were interested – make sure the right information is waiting for them when they get to your site.

PPC Landing Page Mistake#3 - Your landing page is too cluttered

You don’t want a customer arriving to your site after seeing a clear and concise pay-per-click ad only to be greeted by a confusing landing page trying to overload them with information.  Think about the action you want your customer to take; then edit and refine the information on the landing page to reflect that.

PPC Landing Page Mistake#4 - Your landing pages are not keyword-optimized

You’ve spent a lot of time and effort optimizing your pay-per-click ads, so why wouldn’t you do the same with your landing pages? For each list of keywords you have, you should have a corresponding pay-per-click ad and landing page.  Maintain a consistency in communication with your customers at all times.

PPC Landing Page Mistake#5 - You’re asking for too much information

You want to get as much information as possible from your potential customer, but be wary of scaring them away by requiring personal information right away.  Many people are not comfortable giving their last names to a site they are not familiar with.  Unless they are making a purchase, keep the information required to their first name and email address only.

PPC Landing Page Mistake#6 - You have too many images and it takes forever for your page to load

You don’t want to lose a customer after they’ve made he decision to click on an ad because they got impatient waiting for the page to load.  Cut out the extraneous images and keep the landing page streamlined so it will load quickly so you can capture the sale.

PPC Landing Page Mistake#7 - You’re selling, not telling

You did the selling with your pay-per-click ad.  The focus of the landing page should be on information and promoting the product, not a hard sell.  The customer is already interested in the product.  Make them feel comfortable with plenty of information about the product and how to obtain it, and encourage them to purchase without making them feel too pressured.

Conclusion:

Without an effective landing page, you could be undoing all the hard work you accomplished with your pay-per-click ad. Further in this article, I review a powerful product suite called PPC Kahuna that allows you to overcome every single one of the mistakes described above.

Let's take a look now at the process of designing an effective landing page for your ppc advertising campaigns.

Landing Page Design

Landing page selection and creation are vital to the success of both paid search advertising (e.g. PPC) and organic search marketing campaigns.

Landing pages can make or break the success of a campaign. Although they are an opportunity to seal the deal, landing page optimization is definitely not a one-size-fits-all proposition. Landing pages need to be created according to the needs of the reader. Not only should your landing page be very usable, it should also be naturally appealing to the eye.

Landing page design is all about making your visitors feel that they have found exactly what they were looking for and making it easy for them to make their next move. In fact, results show that the best landing pages are those that offer visitors multiple opportunities for leaving the page, but where all exit links point to the same destination (i.e. a sign-up, offer or buy page).

Landing pages are definitely not the place to have unnecessary, superfluous images. Make sure that every element on your landing page contributes to the result you intend your visitors to take when they land on your page.
Testing And Measuring The Effectiveness Of Your Landing Pages

After planning and designing your landing page, you should implement a testing and data analysis phase.

Make sure that you have implemented statistical tracking and conversion measuring tools so you can quickly identify which areas of your landing page work and which do not.

If you are building landing pages for organic search, then one of the best scripts available for tracking visitor behavior on your site is Google’s own Web Analytics, which you can download and install for free by visiting the Google Analytics section of the Google website.

If you are building landing pages for pay-per-click advertising, however, then you will need to be better equipped in terms of both tools and training, as poorly designed ppc landing pages can turn potentially profitable campaigns into very costly and unprofitable ones.

One of the best tools available for helping you build and manage profitable pay-per-click campaigns with extremely targeted landing pages is PPC Kahuna. 

Click Here to check Out PPC Kahuna for Yourself!

About PPC Kahuna

PPC Kahuna is not just a tool, but an entire suite of products that includes powerful custom software and step-by-step training, as well as a mentor and support program, designed to help you master the art and science of pay-per-click advertising.

The PPC Kahuna product suite includes the following:

1 - PPC Kahuna "Research & Spy Tool"

This tool helps you uncover & track all of your competitor's keywords, campaigns and ad copy, allowing you to know exactly what is profitable and what is not before you spend your money

2 - BlitzPPC

BlitzPPC is a time-saving tool that allows you to create huge PPC campaigns in seconds, including hundreds of highly targeted ads and ad groups ready for split-testing.!

3 - BlitzLP

This tool allows you to instantly build unique and highly relevant landing pages for all of your PPC campaigns in seconds.

4 - PHP Power Tools

These are custom-built time-saving tools that allow you to do the things that need to be done when setting up and managing your campaigns. These tools include:

• Keyword Manipulator
• Long Tail Generator
• Keyword Phrase Builder
• ROI Tracker
• ClickBank Search & Trends
• Disclaimer, Privacy & TOU Creator
• ...and more!

5 - Ad Copy Wizard

The Ad Copy Wizard will help you improve your conversion rates with a built-in "Taguchi" testing algorythm program!

6 - Community Mastermind

As mentioned earlier, part of the PPC Kahuna suite includes having the ability to instantly tap into the minds of expert mentors & experienced peers. This powerful community allows you to network with like-minded people that can help you, encourage you and team up with you.

7 - **TOP Secret** Keyword Kahuna

This powerful keyword tool uses true LSI (Latent Semantic Indexing) technology to help you uncover thousands of profitable keywords, including keywords that your competition does not even know exist. 

8 - 14 Day Success Plan

This is a complete "step-by-step" video tutorial with documentation, where you get to watch over the shoulders of Jason Katzenback, as he takes you through the entire process of building a profitable affiliate PPC marketing campaign that focuses on getting you up, running, and making affiliate sales in only 2 weeks.

Click Here for a detailed review of the PPC Kahuna 14-Day Success Plan

9 - Affiliate Success Blue Prints

Each month members of PPC Kahuna receive "hot" success blue prints for affiliate offers. ThePPC Kahuna team researches the best keywords for you, then creates a landing page with PLR (Private Label Rights) content for you, and gives you an action plan to follow.

10 - Ongoing Expert Training

PPC Kahuna's training system is designed to keep you up to date with the latest strategies & techniques, as the world of PPC marketing is one that is constantly changing. Each mpnth you receive new training, expert interviews and more.

11 - Real World Skill Challenges

One of the ways PPC Kahuna helps you to succeed as a PPC advertiser is by sponsoring PPCKahuna Challenges, where you get to take action and apply the knowledge you have gained as a PPC marketer, put your skills to the test and then reap benefits, such as creating profitable affiliate PPC marketing campaigns, learning new skills and being eligible to win some very cool prizes.

12 - Your Own PPCKahuna Programmers

As a member of PPC Kahuna myself, one of the best things I like is that members play a significant part in the development of the software. The PPC Kahuna programmers will listen to you if there is a tool, script, or improvement you think is needed to make any task easier and build it for the benefit of all members.

For more information about PPC Kahuna, go here: PPCKahuna

I hope you have found the above article useful and I wish you great success building landing pages for your ppc campaigns that convert extremely well.

About:

Martin Aranovitch is a successful SME (small to medium enterprise) business coach, sales trainer and web business entrepreneur. Visit his site www.SocialBusinessWeb.com  to download a FREE report on How To Profit With Your Own Social Networking Site .

Source: http://www.portalfeederpro.com

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